Products that fit within the guidelines of the Schijf van Vijf will receive more attention in the supermarket and foodservice sectors. Research shows that simply providing information about healthy eating is not enough. Various stakeholders will be working on this in the coming period.
This was announced by the Central Bureau for the Food Trade (CBL) during the National Food Summit.
Fruit and vegetable consumption
The average Dutch person eats around 127 grams of vegetables per day, while the recommended amount is 250 grams. Of course, these products are available in supermarkets, but according to the CBL, not sufficiently so. That’s about to change. The CBL wants to bring the healthy message of the Schijf van Vijf closer to the consumer through concrete and accessible examples that make it easier for consumers to increase their fruit and vegetable intake.
Nutrition Centre and food industry
The CBL wants to nudge consumers toward eating more fruits and vegetables in the right way and stresses that this can’t be achieved without support from other parties.
“We need everyone who plays a significant role in influencing consumers,” says Marc Jansen, director of the CBL. “We see an essential role for the Nutrition Centre, but we also call on farmers and growers, manufacturers, and especially the hospitality and catering industry to step up and support this initiative. And let’s not forget dietitians, educators, NGOs, bloggers, and others.”